John Rothery Wholesale Acquires Bisley Sports Wholesale

14 July 2023

John Rothery Wholesale, a leading distributor of shooting sports equipment, is pleased to announce the successful acquisition of Bisley Sports Wholesale, a prominent supplier of shooting products. The agreement, which includes the transfer of assets such as stock, intellectual property names, and the customer database, was officially finalised on the 13th of July 2023 at the National Small Bore Rifle Association (NSRA) offices located in Bisley, Surrey. This strategic move follows discussions that began in April and marks a significant milestone for both companies.

Expressing his gratitude, Sean O'Driscoll, Managing Director of John Rothery Wholesale, extended his thanks to the NSRA and the previous owners of Bisley Sports Wholesale for their cooperation throughout the acquisition process. He remarked, "We appreciate the seamless purchase of Bisley Sports Wholesale, and we are excited to integrate their assets into our business operations. Over the past year, we have worked to build our presence in the Competition Shooting market, and this acquisition further cements our position."

The acquisition of Bisley Sports Wholesale aligns perfectly with John Rothery Wholesale's long-term strategy to support and cater to the needs of the competition shooting community in the United Kingdom. By expanding its portfolio of offerings, John Rothery Wholesale aims to meet the growing demand for high-quality shooting products and provide exceptional service to shooters.

"This acquisition is a great opportunity for us to strengthen our commitment to the Competition Shooting market," added O'Driscoll. "We are dedicated to promoting and advancing the sport in the UK, and through this acquisition, we’ll be better equipped to serve this important part of the market. We look forward to leveraging both companies' combined expertise and resources to provide an even greater selection of products and support to the shooting community."

Dave Froggett, Chief Executive Officer of the NSRA said, “ We are pleased to close the deal with John Rothery Wholesale and look forward to doing business with them in the future”

With the acquisition of Bisley Sports Wholesale, John Rothery Wholesale is well-positioned to consolidate its position as a leading supplier of shooting sports equipment in the UK. Customers can expect an expanded product range, improved availability, and continued dedication to exceptional customer service.

For more information about John Rothery Wholesale and its products, please visit

About John Rothery Wholesale

John Rothery Wholesale is a leading distributor of competition shooting equipment, airguns, shooting accessories, and outdoor equipment in the UK. With over 50 years of experience, a commitment to exceptional service and a comprehensive selection of high-quality products, John Rothery Wholesale has earned a reputation as a trusted supplier in the shooting sports industry.

About Bisley Sports Wholesale

Bisley Sports Wholesale has long been a respected supplier of shooting products within the industry. With a strong reputation for providing quality products and excellent customer service, Bisley Sports Wholesale has been serving the shooting community for over 20 years.